Search Engine Optimization (SEO), otherwise known as SEO, is an approach to website optimization that seeks to increase the amount and quality of traffic directed to a web site by increasing rankings in a search engine’s search results algorithm. Search engines are engines that, collectively, are responsible for more than ninety percent of all web visits. These websites arrive for various reasons: they want to purchase or rent products or services, they seek information about a business, and they are curious about a business’ location and history. As well as these basic reasons, some internet users use the internet to conduct research, share information, or simply be entertained.

Search engines use a variety of techniques to index websites and rank them, but all the sites will appear in one or two pages on a search result page based on the relevance of their content. This means that they must also have a good level of relevant links pointing back to their website. For a website owner looking for a new method to boost traffic, SEO has been a boon, helping to increase sales and profit and to increase website rankings.

SEO can be broken down into two main categories – internal search engine optimisation and external search engine optimisation. Internal search engine optimization works to improve the overall structure and organisation of the website, including the internal linking structure. Internal search engine optimisation includes many different processes such as content analysis, link structure, page design, and meta tags. External search engine optimisation is a broader category, which involves many different practices including, but not limited to link building, link popularity, and link exchange programs.

Link Building – This is a process that involves sending out links from other websites (also referred to as anchor texts) that point back to your website. The main purpose of a link is to create a reciprocal relationship between your website and the site in question and increase your website’s credibility and rankings.

Link Popularity – SEO is a method that helps to promote a high level of popularity in a particular area through the use of link popularity. Popularity refers to the number of incoming links that point to your website from other sites that are relevant to that particular area.

Link Exchange Programs – Link exchanges are arrangements made between online businesses where one business offers to exchange links with another for one or more links pointing to their website. These links are exchanged for a specified amount, with the expectation that the businesses will in return links pointing back to their websites, and vice versa.

Link Popularity – A higher number of links to a particular website will lead to increased website rankings. The more links a website has, the more likely it is to rise in the ranking algorithms. Link popularity is achieved by generating a large amount of links from websites that are similar in terms of content, structure, or purpose. An example of this would be the use of article marketing to drive up a website’s popularity.

Link Building – This can be broken down into three categories, including internal, external, and organic. Internal link building involves creating back links from websites that are related to your own website and can include things like articles published at article sites, blogs, or blogs published at other websites, or blogs published on other companies’ website.

External link building refers to creating links from blogs and articles written by other companies, which are then placed on your website or used to create back links. There is no single best strategy to using these types of links, but generally the more relevant the article or blog posts on the other websites, the better the link.

Organic Link Building – This is done by submitting articles, videos, blog posts and any other media on websites where you have an interest. When the link is placed on your website, you can then get linked back to the website by the website owner, and your own website will be listed on the internet.

Whilst search engine optimisation methods do have an influence on the way that you rank in the Google or other search engines, they are only part of the picture. There are other factors that affect your rankings, such as content, reputation, popularity, and usability, and these all need to be considered when planning your search engine optimisation strategy.