Freelance Digital Marketing
Deciding whether or not you should change careers and pursue freelance marketing can seem overwhelming at first. After all, freelance marketing encompasses several different industries, each with their own unique traits that can be difficult to integrate into a freelance career. Even though I have successfully been involved in multiple digital marketing ventures, I still occasionally feel like I am a bit lost when it comes to explaining my choices to prospective clients. In spite of everything I have learned over the years, I still find myself wondering if I am making the right choice. The reality is that you have to understand what you are getting into before you ever decide to take on freelance marketing full-time.
Regardless of what industry you decide to focus on, freelance marketing is a wonderful opportunity for those who are looking to diversify their careers into a more diverse work environment. However, the challenges of freelance work can sound insurmountable at first, but in this brief article, will explain why freelance digital marketing actually is a fantastic career to consider for when your traditional day job begins to lose its appeal. Freelance marketing allows you to have complete control over your schedule and income while maintaining a professional image. One of the most exciting aspects of starting a career in digital marketing for me has been building my social media profiles as a way to build a strong online presence and brand recognition for myself, as well as my business. I have personally managed to launch several successful campaigns by effectively utilizing social media marketing.
When I started out in digital marketing, I was unsure of which platforms to tap into to promote my clients. At the time, I primarily relied on two tools that I found to be useful in gaining exposure: Facebook and Twitter. As my business gradually grew, I decided to focus my attention on LinkedIn, as it offered access to a plethora of clients and a deep list of connections. LinkedIn is a powerful networking tool that allows you to manage your career and connect with others. Here, you can find valuable information about jobs, networking opportunities, new hires, and many other topics related to your line of business.
My first experience of using digital analytics to help with my freelance career was with email marketing. I was relatively new to content marketing, and knew very little about how it could benefit my client and my business. I discovered that I was sending far too many emails to prospects, and my sales prospects were not responding. The content marketing component was fairly easy, and I learned some fantastic email marketing tips from specialists. However, in order to truly benefit my business, I needed to refine and scale my approach.
After learning and growing my digital marketing career, I still have one aspect that I wish I had done more, and that is content marketing. This is one aspect of my freelance career that I could do from home, and has helped to improve my career in many ways. However, the downside is that it’s still a bit challenging for me. In particular, one of the toughest parts for me to overcome is getting past one very difficult client!
Once a client is blocked, or doesn’t respond quickly enough, there is nothing that I can do to change their mind. With this being the case, it was becoming clear to me that the solution for me had to be a combination of content marketing, and professional relationship management (or PR). By creating and following a set of processes, which focus on offering value to my client, rather than just finding them work, my freelance digital marketer career has blossomed into a true partnership.
One of the things that digital marketing freelancers do very well is providing value to their clients. Many people become digital marketers because they enjoy making websites, designing logos, and creating great content for their clients. However, most freelancers struggle with this. Rather than creating a website for a client, for example, and then attempting to market themselves to their clients via social media, they often get stuck in a vicious cycle: they create great quality content, provide value to their clients, and then the clients simply ignore them or are polite but they don’t tell anyone about their fantastic website.
This is why it’s important for any freelance digital marketing career to combine both quality content production and networking with a solid PR campaign. By providing value, through both quality content and a quality website, clients who have previously ignored your work will become interested again. This is the basis of marketing, as you basically want to convince your current clients that you have not only taken care of them, but that they should do business with you again. By offering clients more than just a product or service, you position yourself as an expert in your field. Your clients will feel confident in doing business with you once they have found out that they can trust you and your website. A great way to do this is by creating a blog and then hosting it, so you can connect with clients on an almost daily basis.