Search Engine Optimization is the act of increasing the traffic to a website by using SEO techniques. This includes on-page as well as off-page SEO. On-page SEO simply describes what others consider to be good on your website. For instance, if you have lots of valuable inbound links pointing to your site, search engines will generally assume you’ve got quality content.
On-page SEO, however, isn’t enough for high-quality results. If you don’t have links from other sites, your rankings suffer. On-page SEO alone won’t help you if you don’t have links from other sites with high-quality content. It’s important to remember that the links that are pointing at your website are not necessarily hand-picked, based on your link building strategy. They may actually be randomly chosen.
The other SEO technique we’ll discuss is link building. Link building is the process of creating inbound links to a website. This can include reciprocal linking, such as putting someone else’s link in your link building campaign. It can also mean “pre-linking,” which is just one way of getting a link back to an internal site (a page within your own website) rather than an external site (a web page). In either case, this type of SEO is known as “inbound linking.”
Link building is the key to achieving success with off-page seo efforts, but it’s important to realize that links can’t be randomly built. Instead, they must be carefully targeted. A link building campaign should begin with keyword research. Keyword research enables search engines to understand what people are looking for. By understanding the intent behind the search, a good SEO company can then craft a campaign that offers people exactly what they’re looking for: great content and great value.
Once the keywords are decided upon, link building can move forward by brainstorming ideas and implementing a plan. If the link building plan includes reciprocal linking, it’s a good idea to have several backup plans ready for when that tactic isn’t possible. For example, suppose you decide to build a high-quality link back to an internal page within your own website. Suppose, however, that the page doesn’t convert or get much traffic. In this case, you would need to build a high-quality link to another site offering the same or similar products and services.
Another key component of a successful seo building strategy is the anchor text used to link to each page. Anchor text serves to provide searchers with a brief description of the link. The problem, however, is that many webmasters use poor anchor text formats, such as using the keyword “click here” for links. This practice has been deemed acceptable in the past, but the search engines have become smart enough to realize that using this type of keyword research has turned into a major signal that a page may not be as high quality as originally thought.
With a bit of practice, it is possible to come up with interesting and useful anchor text combinations. But, the best thing that any webmaster can do is to invest in high-quality link building packages. By going with a package that offers a wide range of link options, rather than having to stick with one particular style of link building, a webmaster can focus their attention on finding the best anchor text to use. The result: higher rankings, a wider range of keywords to target, and higher conversion rates.
A good SEO package will also allow you to build links from a variety of locations. Whether it’s through a blog, forums, articles, or even a social networking page, it’s a good idea to build links from a variety of locations. If a webmaster is trying to sell you on a particular link building service, make sure they can offer more than one method of linking, otherwise, it could turn out to be more expensive than you realize.