Digital Marketing is an integral part of advertising which uses digital and internet-based technologies like mobile phones, desktop computers and other electronic media and networking platforms to advertise products and services. Digital marketing involves creating and executing campaigns based on digital customer needs and interests. The basic definition of digital marketing is “the generation of customer responses via digital channels such as websites, emails and mobile applications.” Digital Marketing encompasses all elements of Internet Marketing. This includes Search Engine Optimization, Pay per click campaigns, E-mail marketing, social media marketing, online advertising, media buying and display advertising.
Digital marketing involves creative advertising strategies, including product branding and packaging, website design, creative collateral and client-side programming that make your message stand out. With digital marketing you can target your audience and market to them at any moment. You can send emails to people’s cell phones anytime and anywhere. There are also media buying solutions for your media buy campaign.
A successful digital marketing campaign starts with a compelling offer and a way for buyers to contact you and get more information about your products. You have to first identify your target audience and think of interesting questions and answers that will catch their attention. Remember that customers don’t want to be sold to, but they do want to be shown new things and how they can benefit from purchasing your goods and services. Create a compelling ad that will attract buyers, build a good relationship with your digital customer base and increase the number of sales. Inbound marketing can be a very powerful way to increase the number of sales because it connects you directly to buyers on a personal level.
Traditional Marketing includes print, radio, TV and other traditional advertisements like magazines, newspapers and billboards. It usually involves creating a need for consumers, generating data, analyzing market trends, creating and monitoring promotional campaigns, testing the results and then measuring results. The objective of a traditional marketing campaign is to generate leads and build a clientele. Traditional marketing campaigns usually involve a lot of hard work, investment and a significant amount of time. Digital marketing campaigns, on the other hand, don’t require any significant upfront investments, are very easy to set up and are highly targeted.
Digital Marketing Strategies On the Internet There are a number of digital advertising platforms available online that can be used by digital marketers to promote their products. Most popular digital marketing strategies include pay per click advertising, content marketing and search engine optimization. With pay per click advertising, digital marketers bid on keywords related to their product or service and pay only when someone clicks on the ad. The bidding is through a bidding website where consumers can choose from a number of advertisers. With content marketing, marketers create and publish content such as blogs, press releases and articles that contain relevant information about their products and/or services. Search engine optimization (SEO) involves making the website appealing to search engines and visitors and then helps the search engine to find the website through specific keywords.
Creatives Digital marketers have many digital marketing tools at their disposal to help them create creative and compelling content that will attract visitors. Blogs and social media platforms are commonly used for this purpose. Aside, from blogging, social networking sites like Twitter, Facebook and LinkedIn are also used to engage in conversations with customers and prospects. Content marketers also use infographics and images to attract attention to certain products, websites and events. Another digital marketing strategy that is used frequently is text ads. Text ads can be seen on a number of online platforms including: Google AdSense, mobile apps, Facebook ads, Twitter ads, and the like.
Brands and product users Look at the brands and products they advertise and you’ll see that it targets a very narrow audience. Why do companies advertise only on cable television? It’s because advertising dollars are not reaching the target audience, which is why companies are using different digital channels to get the exposure they need. Different digital channels allow companies to get brand recognition without investing a huge amount of money. Brand recognition is what will help companies gain sales, which will ultimately lead to more profit and success for a brand.
omni-channel benefits The omni-channel offers some advantages over other digital marketing channels. Companies can use the omni-channel to enhance the customer experience. Companies can integrate omni-channel into their social media strategies such as YouTube and Facebook so that customers can share useful information about their products with friends and family. Companies can also reach out to a wider audience through the omni-channel and engage in viral campaigns.