What are SEO and Why is It Important to Your Site?
Search engine optimization (SEO) is very important for websites to rank well in the SERPs (Search Engine Results Pages). So how do you learn how to optimize your website to get noticed? First of all, SEO is one of the most essential aspects of internet marketing. The best way to get started on this is to pick up a good SEO training course that can guide you step by step and give you examples of SEO strategies used in the real world.
There are many people who may have their own skills in a certain field, but have never studied it. For instance, if you were an actor, you probably wouldn’t know much about acting as it is more about observation and being prepared. However, if you knew how to use SEO and had experience in using the tools that search engines provide you with, you could be a very successful actor.
I once heard a famous Internet Marketing Expert says: “For each strategy that you use for each niche, you will need to put in at least ten hours of work in link building”. This was true and the point he was making was that to be a successful entrepreneur or business owner, you need to have a lot of knowledge in the area you are going into.
You cannot expect to rank high in the SERPs without SEO and link building and it’s the same with any online business you’re involved in. So you need to have an understanding of how SEO works so that you can apply it in your chosen field.
There are many different techniques for link building. One of the most effective ones is through blogs. If you are starting a blog or have just started a blog, it is a great idea to get on Blogger and submit a post at least once a week.
If you are doing SEO for a blog, make sure that the content is of a good keyword density and that you use the correct tags so that your posts are properly indexed by Google. Another option is using Google sites that allow users to submit content to their blog and provide an archive section, which can serve as a link back to your site.
You should always remember that the best way to drive traffic to your site is through quality content. It is only through the quality of the content that your articles are able to get indexed and seen by search engines.
As previously mentioned, Google offers a free tool to help you find quality content but you don’t want to rely on that for your SEO. There are many different tools that can help you optimize your content and they are:
Once you are familiar with these, you can start writing your own unique content that will help your site rank higher in the SERPs. Again, you do not want to use the exact same keywords that other bloggers are using.
No matter what type of blog you are writing, there is a way to make your content appear in relevant websites so that you can gain a lot of link building from there. Remember that link building is very important, even for online business owners as the popularity of search engines has gone up so much that even small sites that have one of the top keywords can be popular enough to be listed at the top of search engines.
So if you are a beginner in the SEO world, the best thing you can do is start with blogs and using a free tool like EzineArticles to increase your rank on the search engines. The more popular your site gets, the more traffic you are going to gain and the higher you will rank on the search engines.
If you really want to take your site to the next level and gain a lot of links and help your SEO ranking, then you need to get into Paid Advertising. With the money you will spend on AdWords and AdSense, you can build a highly competitive site that will help your SEO ranking.