In the world of internet marketing, SEO is one of the most important factors in making your website successful. In SEO, link building refers to activities aimed at improving the quantity and quality of outbound links for a specific webpage with the intention of elevating that webpage’s ranking in the search engines. Hence, you cannot effectively implement an effective SEO strategy without having a good and efficient link building strategy.
There are many methods used in link building and there are a lot of different opinions regarding which method is the most effective. These opinions range from the old school methods such as directory submission, article marketing, press release marketing, blog commenting, forum posting, forum threading, back linking and social bookmarking to modern SEO strategies such as directory submission, article submission, press release submission, blog commenting. Each of these has their own benefits and drawbacks. However, most experts recommend people to stick with SEO techniques which are proven effective and have high-quality outcomes. This is because SEO is a long-term process and it requires a consistent and long-term investment of time to make your website visible in the top 10 rankings of major search engines such as Google, Yahoo and MSN.
One of the common misconceptions about link building is that it can dramatically improve your rankings just by submitting tons of articles to article directories and linking them to your website. While this is true, this tactic is not considered a long-term strategy because it is very difficult to maintain the rankings once you do it. The reason why SEO is known as a long-term strategy is because it is not a one-time procedure. SEO needs to be implemented constantly so as to see results and bring you success.
One common mistake people make when it comes to link building is overstuffing your websites with keywords. Some people even use incorrect spelling of words as keywords. The main problem with this approach is that SEO is all about finding relevant keywords that can be used to optimize your websites rankings. If you simply stuff a bunch of keywords on your site without thinking about their meaning or how it can help your site rank better, then you are likely to encounter some problems.
Another SEO error that many people make is to create nofollow backlinks. What is a nofollow backlink? A nofollow backlink is one that points to a specific webpage instead of pointing to the main web address. Search engines algorithm is always looking for webpages that have no follow links attached to them. However, since most people do not know this, they end up creating the wrong nofollow backlinks and their SEO efforts will go to waste.
Most SEO experts believe that sending an email outreach promoting their website is a great way of attracting nofollow backlink. In fact, this is also a good strategy but using the nofollow mechanism makes it harder to have your backlinking approved by search engines. Since email is one of the most commonly used methods of communication these days, it is likely that your email outreach will be opened and read by a number of people. However, the nofollow attribute that follows the backlink makes it difficult for search engines to include these backlinks in their algorithms.
Another SEO mistake that many people make when optimizing their websites for the Google search engines is creating or employing some form of plug-in for video. One popular example of this is video infographics. While video is highly acceptable when placed in context, it is another entirely different story when placed in an HTML page. Most search engines disallow embedding videos as they consider them as spamming and may penalize you.
SEO experts also tend to neglect building inbound link to their sites. What is the purpose of building inbound link if search engines are unlikely to include it in their ranking algorithms? This is why it is important that you build links organically using other websites. When you build inbound link from other websites, such as your employer’s website, blog posts, comments left on blogs or forums by your target audience, you are actually building trust and rapport with these other websites. This helps you create a positive image about your company or brand when these other sites are linking back to your website. SEO experts must remember that these links are more valuable than anchor text links since they are more difficult to remove once they are created.