How to Deal With Google’s Panda and Penguin Updates – Tips to Get Better Search Engine Optimization
Search engine optimization (SEO), also called search engine marketing (SEM), is the method of increasing a web site or a page’s quality and/or quantity of site traffic by boosting its visibility to search engines. There are several techniques of SEO that can be applied to any site or page. It can be done with manual methods such as submitting to directories or it can be done with automatic processes such as automated article submissions or blog commenting. However, these techniques often depend on the target audience or the target market. For instance, a campaign to promote a particular product or service will most likely require a different set of SEO strategies compared to a campaign aimed at evaluating an existing customer.
Search engine marketing, on the other hand, relies on techniques such as pay per click (PPC) and search engine optimization. PPC is a paid form of SEM, where advertisers only pay for visitors that click on their ads. Advertisers can choose from a wide range of bidding formats and keywords that are associated with their products or services. However, it is most commonly used as a way to increase traffic to sites.
In search engine optimization, one uses mathematical algorithms and strategic techniques to make their websites more accessible and visible to search engines. The more visible a website is to search engines, the more likely it will be visited. The two main techniques used in SEM are link building and content marketing. Link building is the process of creating inbound links to a web site through other websites, blogs, articles, etc. Content marketing refers to producing quality articles that are relevant to the keywords that are being used in searching.
A major goal of search engine optimization techniques is to improve site rankings so that they receive favorable search engine results. However, a site does not have to receive first page results to achieve success. The best-case scenario is that it should rank within the top 25 percent of search engine results. Ideally, it should rank within the top five percent. By ranking within these numbers, companies and businesses can gain exposure to potential customers and generate profits.
One of the most common methods of search engine optimization is to create relevant content through blogs, articles, and website posts. These are often written in the form of blog posts or SEO articles. These types of content are often used for making connections to other related sites or articles and back linking. In this method, the words are inserted in a certain order so as to create a link between them.
Google announced several updates to its algorithms. These updates are said to be the reason why Google has seen a slight drop in its share of the search engine results page. This is attributed to the new Panda and Penguin updates which resulted in stricter penalties for spamdexing. Aside from penalizing sites that spam excessively with too many keywords, they also made it harder for sites with low-quality content to gain page ranking.
To avoid having problems with the new updates, webmasters should focus on creating quality content. Google released several tools that show how to create great content and make it interesting to read. Moreover, Google released an article writing service called Article Marketing Automation. With this, people can create SEO content using templates or by writing original articles and submitting them to the service.
Meanwhile, professional SEO companies can help with getting better rankings. To find out which company can provide the best results, a business owner should look for an SEO firm that uses the Google Optimizer, Keyword Tool, and Hummingbird Search Engine Optimizer. These tools help with making the process of SEO more efficient and effective for Google and other search engines.