How Search Engine Optimisation Can Help Your Website
Search engine optimisation (SEO), also known as search engine marketing (SEM), is the process of improving the volume and quality of site traffic by enhancing the visibility of a particular site or even a particular web page on a search engine through increasing its visibility to other users of the search engine. Promoting a page to increase the amount of internal and external backlinks to a particular site is an important SEO tactic. Backlinks are links from other sites directed at a particular page. Having many backlinks from other sites means that the page is rated higher in terms of relevance by the search engine and this can have a major impact on the way that your site is ranked. With time, search engine results may become slanted in favour of high ranking sites so, it is vital that you make every effort to ensure that your web pages, including any backlinks they contain, are of a high quality.
Search engines are used by people and companies alike to find relevant content and websites to which they can refer. For this reason SEO is very popular with all forms of businesses looking to gain exposure. Google is by far the most popular search engine on the internet, but there are hundreds of other engines that provide a wealth of opportunities for companies to advertise. Other search engines include Ask Jeeves, Yahoo!, and MSN, among others.
SEO is not just about link building, however. In addition to link building and optimizing your web pages for Google and other engines, an SEO strategy also involves making sure that you are optimising your site for the search engines that will most often be accessed. This is where SEO techniques such as the use of keywords, backlinking and other techniques come into play.
The major search engines use a wide range of different algorithms in order to determine what the best rankings are for websites. These algorithms are extremely complicated and they change regularly to make sure that the rankings of websites remain accurate and up-to-date. The biggest part of these algorithms is the so-called ‘Ranking algorithm’. The reasoning behind the ranking algorithms is to try and give a measure of how relevant a particular website is to a search engine’s users, and Google and other engines look to the algorithms for their criteria when deciding what websites rank higher.
To understand how the ranking algorithms work it helps to understand one of the most important concepts of SEO, and that is called ‘Ranking.’ As mentioned above, the ranking algorithm is based on the reliability of the information provided on a website. This reliability is determined by the existence of links to the website from other websites that are highly relevant to the search query being performed. The more links a website has, the more likely it is to be seen as being related to the searched term. The most relevant links have a high weight in the calculations of ranking, which means that high quality links are particularly valuable.
In order to understand how Google calculates their search engine rankings, it helps to understand how the whole process works. Every day, Google Incorporates a large number of new updates into their search engine rankings algorithm. This happens in line with Google changing their search algorithm structure to try to improve the effectiveness of their ranking system. It means that if you want your site to appear at the top of Google’s rankings you need to do your best to get as many high-quality links pointing at your website as possible.
One important aspect of making sure you have plenty of links is to be active on the various forums and blogs dedicated to SEO. These can provide you with valuable backlinks to your site, and you can start to build a network of relevant links to your website. However, it is also important to realise that search engines crawl and scan these webpages on a regular basis. They are constantly reading these webmasters, and they are always looking for new information and data about websites. Webmasters can take this as an opportunity to improve their sites and make them more appealing to Google, so don’t be shy! If you’re active on the forums and blogs, and provide valuable information to other webmasters then you have a better chance of having your site crawled more often by Google.
So, Google loves websites that are frequently updated with fresh content, and they love inbound links from other websites with high page rank. By providing this kind of fresh content and staying on top of SEO issues you can easily help your web pages to gain a higher Google pagerank. By getting inbound links from high quality sources, and through the use of Google’s social media tools you can build a solid network of relevant, quality backlinks that will help you achieve a higher Google pagerank.